How a Missed Call Service Works
A missed call service allows businesses to engage customers without requiring them to stay connected on a call. The customer simply calls a designated business number, and the voice server detects the incoming call and automatically disconnects it. The system then checks the predefined response configuration to determine the appropriate action.
Based on the configured response, the platform can either initiate an automated voice call or send an SMS through the SMSC (Short Message Service Center). This makes missed call services useful for lead generation, customer engagement, surveys, alerts, promotions, and information requests, while providing customers with a quick and simple way to interact with a business.