OM Enterprises Group

Services/Messaging/RCS Business Messaging

What is
RCS Business Messaging

Everything from transactional messages and fraud alerts to appointment scheduling and promotional messages - all sent daily via SMS. With the same ubiquitous reach as SMS, Google RCS (Rich Communications Services) now enables businesses to engage their mobile customers with branded, interactive rich media messages.

RCS Business Messaging

How the RCS Messaging Flow Works

The RCS (Rich Communication Services) messaging flow connects an Android end user with the broader messaging infrastructure through a cloud platform and interconnected hub. The process begins when an RCS message is generated or received on the user’s Android device. The cloud platform acts as an intermediary layer, managing messaging requests, APIs, integrations, and communication with the RCS ecosystem.


The interconnected hub serves as a bridge between the cloud platform and the RCS messaging platform, helping route messages between different networks and service providers. The RCS platform then handles the messaging infrastructure and supports features such as rich media, images, videos, interactive buttons, read receipts, typing indicators, and rich cards. In simplified terms, the communication follows Cloud Platform → Interconnected Hub → RCS Messaging Platform → Android User, with communication potentially occurring in both directions.