At the start of the business, entrepreneurs get excited, but when it comes to finding customers, then that phase can be overwhelming . We know not every startup has huge budgets to spend, and also plenty of budgets are spent on other activities too. In this blog, several digital marketing strategies are given that work well with startups that do not want to spend much but want to gain the business more.
What is Digital Marketing Strategy ?
Digital marketing strategy is a data-orientated structure used to achieve your specific marketing goals using online channels with a provided budget. Also, it is important to make a schedule that has all the ideas that you want to adapt for strategy implementation.
Digital Marketing Strategies for Startups
Many strategies can be used for startups, but if we look for many, then our time and money will get wasted. The below strategies are suggested and highly recommended to invest in.
1. Social Media
We have seen plenty of viral trends on social media. Using social media with strong strategy and consistency brings results.
At the start, find two platforms of social media that your targeted audience spend their most time on. It can be dependent upon whether your business is B2B or B2C. Posting regularly with the content that your audience likes and adding value is a must. Use trends, promotional offers, and informative content for posting on platforms such as Instagram, Twitter (now X), LinkedIn, Reddit, etc.
2. Search Engine Optimization(SEO)
SEO plays a great role in ranking your business on Google, as when the business website is ranked, then the customers are able to see what kind of products/services you are giving. Use tools like Ahrefs or Semrush for keyword research related to your industry. But don’t stuff keywords, as it is likely for startups to do it, as stuffing decreases the readability score of the content. Also, optimising your Google Business Profile will bring local customers to your business.
3. Email Marketing
Email marketing can become your custom retention engine. Sending emails to the targeted audience with helpful tips, testimonials and your offers is important for a startup to grow. Also, sending welcoming emails to customers played a great role for the online presence of the startup. Use hooks that work, such as “Quick tip to save you 3 hours this week”. Newsletters played the vital part and can be used as a subscription model by setting a monthly price for the newsletter subscription.
4. Meta Ads
Meta Ads can bring many customers for business unless and until they are used with the right strategy. Target the audience accordingly. Start with spending less on Meta ads and see how they are doing. See whether the audience is watching your offers and the number of audience who are clicking on your ad. These ads don’t just bring customers but also increase the brand presence.
5. Micro-Influencers: Trusted Recommendations
Nowadays micro-influencers are very popular in businesses that are local or the ones that just started their journey. You can find them by searching the related hashtags related to your industry on social media platforms. See if any influencer has more engagements with audiences. Promote your brand by collaborating with them.
Conclusion
All the strategies that are mentioned above brought results for many startups. Try to use all of them at first, and if you are getting more responses from some strategies, then concentrate more on them. Track key metrics such as visitors on your website, social media, Meta ads, etc. Remember that marketing is a marathon, not a sprint. Small, daily actions compound into big results.