Email marketing is consistently making an impact on the digital success of businesses, as data reports show that 73% of consumers still prefer personalised email campaigns. With the entrance of artificial intelligence (AI), emails are altered easily into conversations that deliver results. AI-powered email marketing increases email engagement that leads to more conversions in less time. This piece of content will show you how to use AI in email marketing with practical suggestions to uplift your campaigns.
Why AI Email Marketing Matters
Standing out in email marketing is not easy, as a whopping number of 300 billion emails are sent daily. AI personalisation is able to analyse data related to borrowing patterns and then generate customised emails accordingly. Studies found out that personalised emails increase the open rates by 26% and conversions by 10%. As a result, brands are now using AI for email campaigns for more ROI.
The question of “Why AI matters” now has the answer that AI is able to segment audiences and also optimises email performance.
Several AI email tools are present in the market, such as HubSpot, for differentiating the audience flexibly. Always start with basic email personalisation techniques to earn trust among people.
Step 1: Micro-targeting with AI
How to personalise emails so that the connection can be built with the audience? First of all, you need to know about your targeted audience. AI marketing tools like Klaviyo or ActiveCampaign use machine learning for segmenting audiences based upon their behaviour patterns. For an example, an e-commerce brand with the help of these tools delivers recommendations for products to regular shoppers based upon the past buying behaviour. AI-driven personalization predicts what content resonates, going beyond simple name tags.
Analyze click-through patterns with AI analytics. If users click “sneaker deals,” send targeted email campaigns with new sneaker offers. Test dynamic content to show tailored deals.
Step 2: Craft Email Subject Lines with AI
Email subject lines determine open rates. AI copywriting tools like Phrasee generate attention-grabbing subject lines by analyzing audience preferences. They test tone, length, and keywords to avoid spam filters and boost email deliverability.
Use AI tools to suggest 5–10 subject line ideas. For example, “Your Next Sneaker Awaits!” may outperform “New Sneakers.” Keep lines under 60 characters for mobile optimization. A/B test for best results.
Step 3: Optimize Email Send Times
Timing drives email engagement. AI email platforms like SendGrid predict best send times based on user activity. They also balance email frequency to reduce unsubscribes, ensuring effective email campaigns.
Enable AI-driven scheduling in your email marketing software. If your audience opens emails at 8 AM, schedule accordingly. Use AI reports to adjust email frequency—weekly may beat daily for some segments.
Step 4: Measure Success with AI Analytics
How to measure email performance? AI analytics tools track open rates, click-through rates, and conversions. Platforms like Salesforce Marketing Cloud offer real-time dashboards to spot trends. If an email underperforms, AI suggestions recommend tweaks, like stronger CTAs or visuals.
Set up AI-powered analytics to monitor KPIs. For a “sneaker sale” email with low clicks, try a bolder CTA like “Shop Now.” Use email marketing metrics to refine future campaigns.
Challenges of AI Email Marketing
AI email strategies aren’t flawless. Over-automation can make emails feel robotic, so blend AI insights with human creativity. Privacy concerns also matter—73% of consumers worry about data use. Comply with GDPR or CCPA and be transparent.
Use AI for personalization but craft emotional stories. Include a privacy policy link and opt-out option in every email to build trust.
The Future of AI in Email Marketing
In 2025, AI email trends will predict customer needs proactively, like suggesting products for life events. Brands adopting AI-powered emails now will lead the pack. Curious about email marketing strategies for 2025? Start small and scale up.
Choose an AI email marketing platform like Klaviyo. Test one personalized campaign and track email performance metrics. Your targeted audience will payoff you with boosted participation.