In today's competitive market, it is hard to market any product or service. Social media are often used for marketing a product or service, but when it comes to hitting the local market, it becomes challenging. That is where Bulk SMS comes into the game. It is a game-changer for small-scale businesses as they focused more on the local market. According to a recent survey, around 70 % of people see SMS notifications as a better way for organizations to grab their attention.

What is Bulk SMS Marketing ?

Businesses use bulk SMS marketing to deliver promotional and informational text messages to many recipients and, at the same time, focus on reaching a wider audience speedily and with cost efficiency.

Reasons Why Bulk SMS beats Social Media for Local Marketing

There are plenty of reasons why bulk SMS marketing is ahead of social media marketing. Some of the important reasons are given below:-

1.Unbeaten Open Rates

The SMS services open rate is nearly around 98%. That shows the information delivered by any company is guaranteed to be seen by the customer. On the other hand, the email's open rate is very low as people usually do not prefer opening emails and also, the old emails were not even checked by most customers.

2.Active Participation

Mobile phone usage is high among people, and they are more likely to read messages. This shows that messages are more reliable for promoting time-bound offers, appointment reminders and two-factor authentication.

3.Money Saving

In the case of Bulk SMS service, the cost per message is minimal when compared to running ads on social media. This cost-efficiency brings many businesses to use bulk SMS services.

4.Increases customization

Bulk SMS marketing is customizable. You can differentiate your audience according to their purchase history, demographics and other criteria. This leads to creating more engaging content that aligns with customer preferences.

5.Calculative results

Key metrics such as delivery rates, open rates and click-through rate are easy to measure in the case of bulk SMS marketing. This data becomes precious for analysing a company's campaigns and make alterations to them accordingly.

Conclusion

After going through the provided reasons, it can be concluded that bulk SMS stands tall on the grounds of the local market when it comes to comparison with social media marketing. Bulk SMS marketing is a reliable method for connecting with customers on a deeper level. With advantages such as open rates, strong engagement and affordability, this method becomes the first choice for local Brands.