A dedicated shortcode is provisioned to a specific company or organisation to enable the running of multiple campaigns or services.
A shared shortcode is pooled between multiple businesses or organisations. This means that two or more companies may share the same shortcode, but have different keywords. Each BulkSMS customer has a unique keyword which is sent to the shortcode.
SMS Shortcodes are 5 digit numbers which are easier to remember for customers when contacting you.
Customers use the shortcode facility to give permission to receive information by signing up for the specific services they want, rather than receiving the information they do not want.
Shortcodes are available 24 hours a day, 7 days a week, 365 days a year even when the office or competitors are closed.
Shortcodes are a great marketing tool as they get potential customers to take action immediately by send the SMS – with no restrictions such as opening hours.
Shortcodes are a very effective and cheap method of marketing or communicating special promotions to your loyalty club members.